Tuesday, July 14, 2009

crayola embraces the power of creativity


About a month ago, when I started thinking about this project, I did what most people do when they are looking for something: I Googled it. More explicitly, I googled "power of creativity."

Crayola has a program called "Power of Creativity" which asks parents to encourage creativity. I the opening letter of the program guide, Cheri Sterman, Crayola Director of Child Development says:
Creative expression helps children believe in themselves and feel that they have something unique to offer. Art helps children enjoy bright, colorful lives and reach their full potential.

Creativity is not so much about children becoming accomplished artists, as it is about expressing what’s inside. Expressing thoughts and feelings through art is important throughout childhood and in helping children develop into accomplished adults. Our parental role is to encourage creative activities to ensure our children reach their full potential...

While I am less interested in empowering children through creativity, the words of Cheri Sterman resonate with me.

[It] is not so much about children becoming accomplished artists, as it is about expressing what’s inside.

Other words of wisdom from Crayola:
Those with the ability to “think outside of the box” will lead the future and make special things happen...Seeds of creativity live in everyone.

The guide goes on to suggest projects parents can do with their kids. It's an odd creative jump-start for parents, and makes me think "since you were deprived of this as a child, here's some ideas." Are there guides like this for parents?

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